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[avevale_intelligencer]

A certain lager is describing itself as "British summer bottled."

Me: "So that'll be mostly rainwater, then."

I swear they do it deliberately....

Comments

[catsittingstill.livejournal.com]

Maybe they just mean "cool and wet." :-)

[eoforyth.livejournal.com]

Neither option makes it sound more appealing, though :)

[murphys-lawyer.livejournal.com]

Fish, barrel. Barrel, fish.

Chuckle.

[inamac.livejournal.com]

I bet that wasn't thought up by a native copywriter.

[rdmaughan.livejournal.com]

Thank you for the smile that brought.

[filkerdave.livejournal.com]

"So that'll be mostly rainwater, then."

I didn't realize they sold American beers over there

[redaxe.livejournal.com]

That's what they get for hiring an ad agency based in Paris.