Not size, perceived wealth (with the emphasis on the word perceived). Otherwise no-one would bother tailoring services to that very small minority of people who are multi-millionaires. ;-)
The perception is that gays are relatively wealthy - because we are all young spendthrifts, obviously (ironically, stable couples are wealthier, two male incomes DOES make for more money than a male and female pairing, and typically, both will work in a larger percentage of cases). The distaste many businessmen feel for being seen to "pander" to our tastes keeps them away, usually. Financial troubles overcome their aversion, but they revert away again when things get better - adverts specifically chasing the Pink Pound are far fewer than they once were.
The perception is that the sort of people who play computer games are not wealthy - they are seen as spotty fourteen year old boys with no social skills - so they are a low priority.
Please Yurin, let them not go for the Pink Pound again. The advertising is so insulting. Almost as bad as the straight adverts that assume that I will buy anything which is pictured with a (semi-)naked woman. Yeeeuk.
On a related point, I've heard of, but not look into, the existence of D'ni groups in 2nd Life (yes, I've joined that!). Do you want me to look into this?
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branchandroot
no subject
Date: 2008-02-10 12:58 pm (UTC)The perception is that gays are relatively wealthy - because we are all young spendthrifts, obviously (ironically, stable couples are wealthier, two male incomes DOES make for more money than a male and female pairing, and typically, both will work in a larger percentage of cases). The distaste many businessmen feel for being seen to "pander" to our tastes keeps them away, usually. Financial troubles overcome their aversion, but they revert away again when things get better - adverts specifically chasing the Pink Pound are far fewer than they once were.
The perception is that the sort of people who play computer games are not wealthy - they are seen as spotty fourteen year old boys with no social skills - so they are a low priority.
Please Yurin, let them not go for the Pink Pound again. The advertising is so insulting. Almost as bad as the straight adverts that assume that I will buy anything which is pictured with a (semi-)naked woman. Yeeeuk.
On a related point, I've heard of, but not look into, the existence of D'ni groups in 2nd Life (yes, I've joined that!). Do you want me to look into this?