avevale_intelligencer | (no subject)

(no subject)

Just so you know I can recognise good advertising when I see it...

I can't at this point think of a Honda commercial I haven't liked. The one we saw today ("Impossible Dream"--this is a different version, but you get the idea) was very nice.

I still hate advertising on principle, but if you're going to do it that's the way.

EDIT: this is the version we saw today.

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I like this.

The advert which most irritates me at the moment is still the "We are .... InjuryLawyers4"
No. YOU are an actor, they are lawyers!

Ooh! Yeah, nice. =:o}

The "European remix" makes a lot more sense at the end (the original was kind of odd). Although I'm disappointed he didn't go up for the last note *g*.

Yes, that advert is good, artistically as well as content. Tasteful. I always liked the old Heineken adverts as well, because they were amusing.

(I still dislike the "break the programme at lots of places" concept of advertising, which is why I usually avoid them completely.)

Yes indeed ... I actually sent off for the DVD of the Cog ad from Honda ... joyfully they were sending them out free, because they are fantastic advertising for Honda.

The second one is WAY cooler. IMHO anyway. As an ad for Honda I'll admit I don't really get it. But I don't usually understand ads anyway. I usually ignore them because they are so stupid. This one is not stupid, I don't get it. I like like our Fit (North American version of the Jazz) and would buy Honda again in a flash. But the ad wouldn't change that.

I thought the original was quite decent, but this one is even better. I liked the first one because although it ends abruptly when he goes over the waterfall, and then cuts to the last line of the song, what they used was good and not messed about.
The new version still pauses at the waterfall (which I think is permissible, for dramatic effect), but then completes the song.
One thing I can't stand (in adverts or cover versions) is where they rearrange the song to such an extent that you are left with mismatched verse lines that no longer rhyme.
A good non-advert example of that is Israel Kamakawiwo'ole's ukulele version of "Somewhere Over The Rainbow". I absolutely love his musical arrangement of it, but his hacking of the lyrics always grates on me. Unfortunately his version has now almost become a "standard", especially with uke players. (It is actually quite easy to sing a version of his arrangement with the correct and complete lyrics, but you rarely here that).
Getting back to "Impossible Dream", the version of the song they used in both cuts of the ad was by Andy Williams, which was probably recorded some time in the 60's (possibly 70's). Though the song itself is from "Man of La Mancha", of course.

Edited 2010-05-25 22:49 (UTC)

I very much liked the pause at the waterfall, for me it worked both dramatically and musically (good work cutting at exactly the right place in the music).

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