Strangely enough, I don't remember seeing the pop-up trailer. This either means that it only went out on the traditional broadcast service, and not over Freeview, or else I have become so enured to this loathsome practice that I now blank them out completely.

I'm not that comforted by the BBC's apologies (both private and public). They seem to be saying that the mistake was to use a pop-up on a Prime-Time programme watched by a lot bolshie people, rather than "Pop-ups are an anathema, and we shouldn't be using them on any programme, at any time."